There are some myths about “snail mail” as a marketing medium floating around that it’s outdated, too expensive, and ineffective. While direct mail definitely became over-saturated in the ‘90s when printing technology improved dramatically making direct mail more affordable and accessible than ever, the tech boom of the ‘00s and ‘10s has left the physical mailbox empty and the digital inbox jammed with more junk than we ever used to get in the mail.
The truth is, for many marketers, direct mail is still the highest performing direct response medium available.
Since the amount of mail people get to their homes has been steadily on the decline, your direct mail piece has less competition. A lot of that spam has moved to email, which leaves a prime opportunity to redirect some of that marketing effort towards physical mail once more.
In this episode of The Messengers podcast, Chris Searles and Rob Seifert discuss the benefits that direct mail marketing can bring to a business and how they’ve managed to use direct mail to make a difference for their own clients.
They discuss the various ways you can get a mailing piece to your target audience, how to build or acquire your mailing list, and how to deal with post office regulations (we know it can be hard). They also touch on the actual design of your direct mail marketing, and how to maximize the effectiveness of your direct mail piece through creative and intelligent design.
Use the links below to watch or listen, and don’t forget to subscribe to get more from The Messengers on your favorite device or streaming service!
This article originally appeared on Searles Graphics
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