To beginning businesses, digital advertising might seem like the greatest blessing marketing has ever seen. The ability to advertise on a platform populated by billions of users is the marketing pitch of the century from Facebook’s end.


Unfortunately, nearly everybody who hasn’t already experienced it underestimates just how difficult getting people to see and engage with your Facebook advertising can be, or what they will need to spend to get the results they really want.


It’s never as simple as “post and you’re done.” Marketing on Facebook is a tricky mix of targeting the right people, growing your online audience, determining and managing the budget dedicated for your campaign, and curating your content so that users actually engage with it.


In this episode of The Messengers podcast, Chris Searles and Rob Seifert talk about the common issues that they’ve seen many first time Facebook marketers have to work through and how to optimize your Facebook ads to deliver real results.


Use the links below to watch or listen, and don’t forget to subscribe to get more from The Messengers on your favorite device or streaming service!


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This article originally appeared on Searles Graphics

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