In this episode of The Messengers podcast, Chris Searles and Rob Seifert take on social media. The discussion looks at how small businesses in particular approach their social media efforts, along with some of the problems with the most common approach and how to make it better.
In today’s marketing landscape, a huge follower count doesn’t mean anything if it doesn’t translate into revenue for your business. Neither does creating social media platforms just to have a presence there. The trick is to gear your content so it appeals to the people most likely to be interested in your business.
Rob and Chris discuss the most important things you need to know when setting up your social media strategy and how to make sure you’re getting maximum value out of your investment. This episode covers topics like:
- The pros, cons and risks of outsourcing your social media management
- Measuring social media returns
- Assigning goals to your internet presence
- Content quality
Use the links below to watch or listen, and don’t forget to subscribe to get more from The Messengers on your favorite device or streaming service!
This article originally appeared on Searles Graphics
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